Gabriella posted on March 08, 2010 11:13
We are delighted to announce a formal partnership with leading Closed Loop Marketing software vendor Agnitio. PharmiWeb Solutions will incorporate Agnitio's software in to its outsourced digital marketing (ODM) portfolio for pharmaceutical corporate customers.
Paul Hartigan, CEO of PharmiWeb Solutions, commented: ‘For some time we've been seeing increasing demand for a closed-loop marketing element to our solutions. We reviewed the market, and felt that Agnitio presented by far the most powerful options for us. By integrating the Agnitio product set into our ODM offering means we can deploy behaviourally targeted, strategic marketing campaigns at either a local or pan-European level. We're really excited about this partnership, and what it means for our customers'
Morten Hjelmsø, Founder and CEO of Agnitio, added: “PharmiWeb were an obvious choice of partner for Agnitio as their understanding of digital and multi channel marketing means they are a perfect fit between content and technology. As Pharma Cos continue to develop their digital strategies it is key that both the platform and partners they choose fully support their needs and creative requirements. We firmly believe the combination of Agnitio and PharmiWeb will further strengthen our growth in the UK and ensure we are best placed to offer the right support and guidance necessary for customers”
This partnership allows us to create a standardised digital marketing platform for brands that can be delivered online (through e-details, websites, and e-learning modules) and face-to-face (e.g. rep-led) - with live customer profiling and reporting capabilities. And we can fully integrate in to any CRM environment.
The uniquely flexibility of our solution means that we can deliver personalised, highly engaging messaging for all customer profiles. And that means a proven positive impact on prescribing behaviour, high message recall, increased call length, and a detailed understanding of exactly what your customers want to hear.
Your organisation can benefit from a fully scalable solution across multiple sales forces, products and countries that gives you greater insight into your customer interactions and strategy effectiveness, yet with easier message delivery.