eBusiness

Features

• e-Detailing programmes designed to cost effectively reach your target HCP audience and to integrate with your other mainstream sales and marketing activities
• e-Commerce solutions from basic online ordering to more complex platforms including ERP integration
• Online market research to meet client needs on a wide range of projects. Typical projects include opinion leader networking, formulary processes and CPD feedback
• Bespoke development to provide cost-effective coverage and effective online promotion as part of an integrated commercial strategy to use".

Case Study

In the past, Servier Laboratories UK operated three web sites, with only limited UK orientated content. PharmiWeb Solutions designed and developed an advanced web presence aimed at the UK market. This has increased Servier UK's reach with key customers and stakeholders such as the NHS, the general public, and the wider pharmaceutical industry.

As a supplementary sales and marketing tool, the UK site has strengthened the Servier brand while raising public awareness of their services and corporate values.

PharmiWeb Solutions created a bespoke content management system allowing the majority of the website content to be maintained internally by non-technical Servier staff.

Evidence

"We were very impressed with PharmiWeb's ability to translate our marketing requirements into an online solution that both we and our customers would find easy to use".
Brand Manager, AstraZeneca Limited