Online Publishing

Benefits

• Detail-Direct.com — the first to market e-detailing portal - features e-details, real time news, CPD modules and quality medical content for the healthcare professional
• The increasingly complex pharmaceutical marketing landscape poses challenges that digital technologies can meet head-on: providing highly targeted solutions to optimise individual promotional response
• PharmiWeb Solutions research shows that healthcare professionals are more interested in receiving new product information and clinical data via e-detailing than by any other means—including sales representatives and traditional journals
• Full service provided from design, build, project management, market testing, e-detail follow-up, multi-wave iterations and healthcare professional recruitment

Case Study

Our sophisticated e-details incorporate attractive multimedia content, professional voice-over , integrated educational challenge, online CPD course, patient education course, incentivised e-detail follow up modules, and the ability to request a sales call . Proven results include:

• Increase in prescribing volume and market share amongst those accessing the e-detail
• Average time of 10 minutes or more spent viewing the e-detail
• Extremely high and accurate recall of key messages

Evidence

"Our campaign has been winning rave reviews throughout our company and has been very well received by our customers. We are committed to the continued development of this e-detail with PharmiWeb Solutions as a key element of our product marketing strategy".

Sales & Marketing Manager, Merck Sharp & Dohme